Shopping in Valencia: Don Juan de Austria & Jorge Juan
Complete shopping guide: Don Juan de Austria & Jorge Juan (luxury and local boutiques), Calle Colón (high street), Aqua Multiespacio (shopping mall), El Corte Inglés, and Primark. Opening hours, prices, and how to get there.
Best Shopping in Valencia
Valencia has 4 main shopping areas: Calle Colón (the main high street with Zara, H&M, Mango, El Corte Inglés), Don Juan de Austria (an exclusive pedestrian street with Zara, Massimo Dutti, Pull&Bear, and the Boulevard Austria mall), Jorge Juan (a boutique street with local designers, Bimba & Lola, Uno de 50, and Mercado de Colón), and Aqua Multiespacio (a shopping mall near the beach with Primark and 130+ stores). If you are looking for pure luxury, you should head to the Golden Mile area around Palacio del Marqués de Dos Aguas (Louis Vuitton, Hermès, Loewe, Bulgari).
First-time visitors should prioritize exploring Calle Colón + Don Juan de Austria (the best combination – they are right next to each other) or heading to Aqua Multiespacio (very convenient – everything in one place, including Primark). For luxury brands (Louis Vuitton, Hermès, Bulgari, Loewe), the Golden Mile is the place to be. If you are looking for local boutiques and a cozy, bohemian vibe, stroll down Jorge Juan.
Don Juan de Austria: Valencia's Most Sought-After Shopping Street
Calle Don Juan de Austria is Valencia's most pleasant and exclusive shopping street – a 500-meter-long pedestrian zone in Ciutat Vella boasting a 0% vacancy rate (making it the most highly demanded retail street in the city). Here you will find Zara, Massimo Dutti, Parfois, Springfield, Pull&Bear, Women's Secret, and the Boulevard Austria shopping gallery. The street connects the Colón metro station to Plaza del Ayuntamiento (City Hall Square) and is lined with palm trees, elegant buildings, and a wonderful atmosphere. Just a 5-minute walk from the Cathedral.
Don Juan de Austria – Valencia's most exclusive shopping street with a 0% vacancy rate
Practical Info: Don Juan de Austria
- Length: 500 meters (From Colón metro down to Plaza del Ayuntamiento)
- Opening Hours: Shops: Mon–Sat 10:00–21:00, Sun 11:00–20:00
- Stores (selection): Zara, Massimo Dutti, Pull&Bear, Mango, Springfield, Parfois, Women's Secret, Intimissimi, Oysho, Sfera, Scalpers, Cortefiel, Snipes, JD Sports
- Boulevard Austria: A cozy small shopping mall right on the street featuring clothing, perfumeries, and shoe stores.
- How to get there: Metro L3/L5/L7/L9 to "Colón" (where the street begins), or a 5-minute walk from Plaza de la Virgen (the Cathedral)
- Nearby: Calle Colón (5 min walk), Plaza del Ayuntamiento (City Hall), Jorge Juan (parallel street), Central Market
- Best for: Spanish fashion chains, a slightly more exclusive feel, shoppers wanting to avoid the massive crowds on Colón
- Tips: Combine it with Jorge Juan (the parallel street) for local boutiques. Don Juan de Austria is less crowded than Colón but has an equally fantastic selection.
Why visit: Don Juan de Austria is absolutely the most popular shopping street for locals. It feels a bit more exclusive and certainly quieter than Colón, but with fantastic stores. Perfect for those who want to stroll in an elegant environment free from tourist chaos.
Jorge Juan: The Boutique Street for Local Finds
Calle Jorge Juan is Valencia's premier boutique street – a 700-meter-long avenue running parallel to Colón, filled with smaller shops, local designers, jewelry makers, and a relaxed bohemian vibe. Here you will find brands like Bimba & Lola (Spanish design), Uno de 50 (silver jewelry), Imaginarium (toys), Ese O Ese (accessories), Habitat (furniture), and the stunning Mercado de Colón market hall. Jorge Juan is for those looking for unique finds who prefer to avoid giant retail chains.
Practical Info: Jorge Juan
- Length: 700 meters (From Calle Sorní to Jardines del Turia)
- Opening Hours: Shops: Mon–Sat 10:00–20:30, Sundays vary (many are closed)
- Stores (selection): Bimba & Lola (Spanish fashion), Uno de 50 (jewelry), Imaginarium (toys), Ese O Ese (accessories), Habitat (interior), Galería Jorge Juan (boutique gallery)
- Mercado de Colón: An incredibly beautiful modernist market hall right on the street – the perfect stop for lunch or a coffee break.
- Landmark: Casa de los Dragones (House of Dragons) at the corner of Calle Sorní – a spectacular modernist facade.
- How to get there: Metro L3/L5/L7/L9 to "Colón" (5 min walk), or just turn off from Don Juan de Austria.
- Nearby: Mercado de Colón, Don Juan de Austria, Calle Colón
- Best for: Boutique lovers, those seeking unique designs, local creators, and a relaxing atmosphere.
- Tips: Make a stop at Mercado de Colón, order some tapas and a glass of wine right in the middle of your shopping trip.
Why visit: If you're looking for something other than H&M and Zara, Jorge Juan is the street for you. The atmosphere is intimate and the selection is much more unique. Mercado de Colón is also an absolute must-visit!
Golden Mile: Valencia's Luxury Quarter
The Golden Mile (Milla de Oro) is Valencia's dedicated luxury area centered around Palacio del Marqués de Dos Aguas and Calle Poeta Querol. This is where you will find stores like Louis Vuitton, Hermès, Bulgari, Loewe, Salvatore Ferragamo, Ermenegildo Zegna, Carolina Herrera, Montblanc, and Lladró. This is Valencia's equivalent to London's Bond Street or Madrid's Gran Vía – and it is the only place in the region (including Alicante and the Costa Blanca) where these high-end brands are gathered.
Practical Info: Golden Mile
- Area: Palacio del Marqués de Dos Aguas + Calle Poeta Querol + adjacent streets
- Opening Hours: Mon–Sat 10:00–20:30, Sun usually closed (some may open Sun 11:00–14:00)
- Luxury Stores: Louis Vuitton, Hermès, Bulgari, Loewe (Spanish luxury leather), Salvatore Ferragamo, Ermenegildo Zegna, Carolina Herrera, Montblanc, Lladró (exclusive Spanish porcelain)
- Price Range: Louis Vuitton handbags €1,200–3,000+, Hermès €2,000–10,000+, Bulgari jewelry €1,500–50,000+, Loewe €400–1,500
- How to get there: 5 min walk from Plaza de la Reina (main square) or metro L3/L5/L7/L9 to Colón.
- Best for: True luxury shopping, window shopping, fashion enthusiasts wanting to see brands not available in Alicante.
- Tips: At Louis Vuitton and Hermès, queues can often form (especially on weekends) – try to arrive right at opening time (10:00). Don't miss visiting the spectacular Museo Nacional de Cerámica (located inside the palace right next door).
Why visit: Even if your budget doesn't allow for a purchase, the Golden Mile is fantastic for window shopping. It is the region's only true high-end district.
Calle Colón: Valencia's Massive High Street
Calle Colón is Valencia's largest and most important shopping street – a 1.5 km long artery in Ciutat Vella featuring over 200 stores (Zara, H&M, Mango, Bershka, Pull&Bear, Stradivarius, Massimo Dutti, Sephora, Douglas) plus 2 large El Corte Inglés department stores. This is where Valencians do their everyday shopping. It feels much more genuine than an enclosed shopping mall and is more fun for those who enjoy strolling through a bustling cityscape.
Calle Colón – Valencia's 1.5 km long high street featuring Zara, H&M, Mango and El Corte Inglés
Practical Info: Calle Colón
- Length: 1.5 km (From Plaza de Tetuán to Plaza del Ayuntamiento)
- Opening Hours: Shops: Mon–Sat 10:00–21:00, Sun 11:00–20:00. El Corte Inglés: Mon–Sat 10:00–22:00, Sun 11:00–21:00.
- Stores (selection): Zara (3 stores), H&M (2 stores), Mango, Bershka, Pull&Bear, Stradivarius, Massimo Dutti, Springfield, Women's Secret, Sephora, Douglas, Intimissimi, Oysho, Tous, Pandora, Camper (Spanish shoes)
- El Corte Inglés: 2 department stores on Colón – Moda (fashion, 9 floors) and Nuevo Centro (home/electronics, 8 floors). They have everything: clothes, shoes, makeup, tech, food, interior decor.
- How to get there: Metro L3/L5/L7/L9 to "Colón" (the station is right on the street).
- Parking: Complicated and expensive (garages cost €2–3/h). Take the metro!
- Nearby: Don Juan de Austria (parallel street), Jorge Juan, Plaza de Toros (bullring), Jardines del Turia, Mercado Colón
- Best for: Experiencing the city's pulse, a gigantic selection of fast fashion, paradise for high-street shoppers.
- Tips: Start down at Plaza del Ayuntamiento in the south and walk north.
Why visit: Calle Colón is the heart of shopping in Valencia. With 200+ stores, you won't miss a thing. If you get tired of the crowds, you can always turn off onto Don Juan de Austria for a slightly calmer environment.
Aqua Multiespacio: The Region's Largest Mall
Aqua Multiespacio (formerly known as "El Saler Centro Comercial") is located near the beach in Pinedo (8 km south of the center). It houses 130+ stores, including a gigantic Primark (Valencia's largest at 3,000 m²!), Zara, H&M, Massimo Dutti, Sephora, Fnac (electronics), Carrefour (large supermarket), Decathlon (sports), a cinema, and over 40 restaurants. This is the "one-stop-shop" if you have a rental car or prefer not to walk outdoors between stores. It is 20 minutes by metro from the center.
Practical Info: Aqua Multiespacio
- Address: Avenida del Professor López Piñero 16, Pinedo, Valencia
- Opening Hours: Mon–Sat 10:00–22:00, Sun 11:00–21:00
- Stores (selection): Primark (3,000 m²), Zara, H&M, Massimo Dutti, Bershka, Pull&Bear, Stradivarius, Mango, Sephora, Douglas, Fnac, Carrefour, Decathlon, Women's Secret, Intimissimi, Nike, Adidas, JD Sports, Springfield, Lefties, Parfois
- Primark: 3,000 m² – women's, men's, kids, baby, home, cosmetics, shoes. Prices from €3–25.
- Restaurants: McDonald's, KFC, Burger King, Foster's Hollywood, Ginos (Italian), Lizarran (tapas), 100 Montaditos, La Tagliatella, Vips
- How to get there: Metro L1 to "Pinedo" station (20 mins from Xàtiva, €1.50). Departs every 10 mins. Or city buses 19/25/95.
- Parking: Completely free (4,000 parking spaces)
- Facilities: Cinema (Cinesa), kids' play area, baby changing rooms, free WiFi, wheelchair accessible
- Best for: Families with children, rainy days, bulk shoppers who want free parking, Primark fans.
- Tips: It's only a 10-minute walk from Pinedo beach, so you can easily combine shopping and swimming in the same day.
Why visit: If convenience and selection (especially Primark) are at the top of your list, Aqua Multiespacio is unbeatable. Free parking is also a huge plus if you have a car.
El Corte Inglés: Spain's Flagship Department Store
El Corte Inglés has 3 massive department stores in Valencia: 2 along Calle Colón (Moda + Nuevo Centro) and 1 at Nuevo Centro (the mall). This is Spain's pride and joy, equivalent to Selfridges or Macy's, but often on an even larger scale. Here you get full service across every conceivable department: exclusive fashion, shoes, makeup, perfumes, technology, interior design, delicacies, and a supermarket.
Practical Info: El Corte Inglés
- Locations in Valencia:
• Colón Moda (Calle Pintor Sorolla 26) – 9 floors: clothing, shoes, cosmetics, fragrances, accessories, groceries
• Colón Nuevo Centro (Calle Pintor Sorolla 23) – 8 floors: electronics, home & decor, sports, toys, books, fine foods
• Avenida de Francia (at Nuevo Centro) – the entire assortment in one building - Opening Hours: Mon–Sat 10:00–22:00, Sun 11:00–21:00
- Tax-Free Shopping: Post-Brexit, UK travelers are eligible for Tax-Free shopping! Just bring your passport to the dedicated desk to claim up to 10% VAT back. EU citizens (e.g., from Ireland) pay standard Spanish VAT.
- Services: Personal shopper (free to book), home delivery, beautiful gift wrapping, tailoring services.
- Restaurants: Gourmet Experience (rooftop terrace on the 9th floor of Colón Moda with incredible views!), Supercor (groceries and takeaway).
- Best for: Quality shopping, finding designer clothes under one roof, gifts, and excellent customer service.
- Tips: Plan a coffee or lunch break at the Gourmet Experience rooftop terrace (9th floor of Colón Moda) – you won't regret it when you see the view!
Why visit: El Corte Inglés is a must. Even though average prices are a bit higher than Zara, the selection of cosmetics and Spanish brands is unbeatable. The rooftop terrace is also a tourist attraction in its own right.
Shopping Comparison Valencia
| Location | Type | Stores (Selection) | How to get there | Best for |
|---|---|---|---|---|
| Don Juan de Austria | Exclusive pedestrian street | Zara, Massimo Dutti, Parfois, Boulevard Austria | Metro to Colón (€1.50) | Fashion chains in a slightly more luxurious, calmer environment |
| Jorge Juan | Boutique street | Bimba & Lola, Uno de 50, Mercado de Colón | 5 min walk from Colón | Unique finds, local designers, cozy atmosphere |
| Golden Mile | Luxury area | Louis Vuitton, Hermès, Bulgari, Loewe, Carolina Herrera | 5 min walk from Plaza de la Reina | Ultra-luxury, window shopping, expensive brands |
| Calle Colón | High street | Zara, H&M, Mango, Bershka, 2x El Corte Inglés | Metro to Colón (€1.50) | The massive selection, city pulse |
| Aqua Multiespacio | Shopping mall | Primark (3,000 m²), Zara, Sephora, Fnac, 130+ stores | Metro L1 to Pinedo (20 mins) | Convenience, free parking, Primark lovers |
Frequently Asked Questions (FAQ)
Where is Primark located in Valencia?
Valencia's absolute largest Primark (a gigantic 3,000 m²) is located inside the Aqua Multiespacio shopping mall in Pinedo (about 8 km south of the city center). The easiest way to get there is to take Metro L1 to Pinedo station.
Are there luxury boutiques in Valencia?
Yes! In the Golden Mile area, particularly along Calle Poeta Querol (near the Marqués de Dos Aguas palace), you will find brands like Louis Vuitton, Hermès, Bulgari, and Loewe.
What is the difference between Don Juan de Austria and Calle Colón?
Don Juan de Austria is a broad, exclusive pedestrian street with palm trees, streetlamps, and fewer tourists. Calle Colón is the city's main high street with car traffic, exhaust noise, and large crowds. The store selection is very similar, but Don Juan de Austria is definitely cozier to stroll down. Plus, they are only a few dozen meters apart.
Are the shops open on Sundays in Valencia?
Yes, because Valencia is a major tourist city, most larger stores and shopping malls (such as Colón, Don Juan de Austria, Aqua Multiespacio, and El Corte Inglés) are open on Sundays between 11:00 and 20:00/21:00. However, many smaller boutiques and the most luxurious shops remain closed.
Can I shop tax-free in Valencia?
Yes, if you live outside the EU! Post-Brexit, travelers from the UK (as well as the US, Canada, etc.) can claim VAT refunds on their purchases. Just remember to bring your passport and ask for the Tax-Free form at the register.
Updated: February 2026. Prices, opening hours, and selections may change over time. Always check the official websites of the stores before your trip. Images are sourced via Unsplash (free for commercial use).